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Music Blackout Day

user | June 2, 2020

As protesters and industries react to the killing of George Floyd and other black victims of police brutality, artists, executives, and companies from across the music business will participate in a day of silent protest on Tuesday — though a lack of clear messaging from the major labels makes its meaning open for interpretation.

Organizers of the planned June 2nd event asked the industry to “not conduct business as usual” and instead spend time reflecting on how to support the black community. The original statement was posted toward the end of last week and quickly gained momentum over the weekend. By the end of the weekend, the three music majors Warner Music Group, Sony Music, and Universal Music Group, had all pledged support alongside many of their flagship labels, though others in the industry expressed confusion at the message’s intent.

“Your black executives, artists, managers, staff, colleagues are drained, traumatized, hurt, scared, and angry,” Jamila Thomas, senior director of marketing at Atlantic Records, wrote in a statement to music-industry colleagues on Instagram on Friday, co-launching a hashtag called #TheShowMustBePaused and labeling the day Blackout Tuesday, as rolling stone reports.

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